Retail and online stores
A CRM for shops that sell over WhatsApp
“Do you have it in a 40?” at nine at night, three people answering from the same number, and an order assembled over eleven messages. That is the business, and it needs better than a phone passed from hand to hand.
Retail and online stores
What changes
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Three people, one number, no collisions
Everyone sees which conversations are taken and which are waiting. No more answering the same thing twice, and no more customers getting two different prices from the same shop.
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The order is born in the conversation
From the chat you open the order card with the contact already filled in, and move it through the stages you use: enquired, deposit paid, packed, shipped. At the end of the day you know what is still to ship without scrolling back through messages.
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A past customer is the cheapest one to win back
They stay tagged by what they bought, so the new season goes out to whoever actually cares and not to the whole list. Selling again to a customer costs a fraction of finding a new one.
What people usually ask
Does it connect to my online store?
There is no direct connection to store platforms today. What does work: meruma’s form on your site, a WhatsApp button with the product already written in, and the order created from the conversation. Connections to more tools are listed on the integrations page, with their real status and no dressing up.
Can I send promotions over WhatsApp?
Yes, with marketing templates approved by Meta, and those conversations carry a cost that Meta bills to you. Our calculator tells you how much before you send. The advice that is expensive to learn the hard way: messaging people who did not ask for it ends in reports and a number with less reach.
And at peak time, when we cannot keep up?
An AI assistant can answer what gets asked a hundred times a day — hours, whether you ship, whether the size is in stock — and hand over to a person as soon as the conversation turns serious. It says it is an assistant from the first message.