The product
Everything your team uses to talk to customers, in one tool
meruma brings together the channels, contacts and processes that today live scattered across phones, spreadsheets and disconnected apps.
One inbox for every channel
WhatsApp, Instagram, Messenger, email, phone and SMS land in the same place. Every conversation shows who the person is, what they bought and what is still pending.
- Full history per contact, whatever the channel
- Assignment per person or team, with internal notes
- Message templates and replies with attachments
Contacts that build themselves
Every new message creates or completes the contact. If someone writes through two channels, meruma detects the duplicate and offers to merge them.
- Custom fields: the data your business actually needs
- Duplicate detection and merging across channels
- Notes, documents and all activity in one timeline
Kanban pipelines
Sales, support, recruiting, onboarding: each process has its stages, cards and rules. Cards stay linked to the conversation that created them.
- Boards per process, with custom fields per stage
- Cards created from a chat, a form or an automation
- Due dates and amounts always visible
Forms that create finished work
Publish a form and every response becomes a contact and a card in the process you choose. Share it by link, QR code or embedded in your site.
- Per-field validation, attachments and conditional steps
- Team alerts and response metrics
- Your logo, your colors, your typography
E-signatures built in
Send contracts and quotes for signature without leaving the conversation. Each signer gets their link, and the final document is sealed and verifiable.
- Multiple signers, each with their own fields
- Integrity seal and a public verification page
- Templates with variables so documents write themselves
Business phone & SMS
Rent numbers, make and take calls from the browser, and build call menus with no hardware. Incoming SMS land in the same inbox as everything else.
- Local numbers in multiple countries
- Queues, IVR menus and business hours
- Recordings and call logs in the contact history
Bots that know your business
AI agents that answer with your catalogs and documents, push data into the card and hand over to a person when the conversation calls for it.
- Trained on your files: prices, policies, catalogs
- Actions on the CRM: create cards, tag, schedule
- Your own OpenAI token: you control the spend
Visual automations
A node editor for the rules you repeat every day: when a form arrives, when a card changes stage, when two days pass with no reply.
- Triggers by event, schedule or manual run
- Messages, tags, alerts and conditional branches
- Run history so you can see what happened and when
A connected calendar
Appointments and meetings with real reminders through the channel each person actually uses. Two-way sync with Google and Microsoft.
- Calendars per person and per team
- Reminders by WhatsApp, SMS or email
- Two-way sync with Google and Microsoft 365
Pages and landings, no code
A page builder with ready-made sections: launch a landing page with a form in minutes, on your own domain, with metrics.
- Pre-designed sections and a visual editor
- Verified custom domain or an included subdomain
- Embedded meruma forms that create contacts
