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Campaigns

Email and WhatsApp campaigns for the people who actually care

You pick who you write to with the same filters as your CRM — the stage of their card, where they came from, your own fields — and send an email or a WhatsApp template. Before sending you see how many people it reaches and, on WhatsApp, what Meta will charge you.

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A WhatsApp broadcast to the wholesale customers: five recipients on WhatsApp, the approved template with a photo and buttons, and the cost before sending. Once it goes out, in the inbox Emily reacts with a fire emoji and taps «Reserve mine», and Chris replies too.

Campaigns

What changes

  • The audience comes from the CRM

    No exporting a list into another tool. You filter as you do in Contacts — channel, owner, company, origin, the stage and tags of their card, any custom field — and the campaign goes to those people. Anyone who unsubscribed from email is left out automatically.

  • WhatsApp broadcasts without burning your number

    You send a template approved by Meta, with its image and buttons. Before sending you see the estimated cost, and it goes out at the pace your number’s tier allows: if it hits the daily cap, it waits and carries on by itself; if the number’s quality drops to red, it stops and tells you.

  • Email from your own sender

    You design the email in the editor, send it from your own sender and see how many went out, how many were opened, the clicks if you turn them on, and who unsubscribed. The unsubscribe link always sits in the footer: that is the rule and it cannot be removed.

What people usually ask

How much does a WhatsApp broadcast cost?

Whatever Meta charges per marketing message, depending on the recipient’s country, and we add nothing on top: Meta bills you directly. The campaign shows you the estimate before sending, and the WhatsApp calculator lets you work it out beforehand.

Can I message anyone?

On WhatsApp, only with approved templates and to people who agreed to hear from you: that is Meta’s rule, and messaging people who do not want it lowers your number’s quality. meruma reminds you when you build the broadcast. By email, anyone who unsubscribes stops getting campaigns.

Which plan includes it?

From the Pro plan. What Meta charges per WhatsApp message, and your email provider per send, is billed separately, as everywhere else in meruma.