The business inbox, in the same place
Gmail, Outlook or your own server. Emails sit next to the rest of the conversation with that person, not in a separate mailbox only one person watches.

What changes
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The shared mailbox stops being nobody’s
Every email can be assigned, answered and closed, with a record of who took it. No more “I thought you were answering that one”.
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Email and WhatsApp, the same person
Someone who emailed you and then messaged on WhatsApp is a single contact with a single history, even across two different addresses.
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Campaigns from your own domain
News and notices go out from your usual address, with one-click unsubscribe and without the message looking like someone else’s.
What people usually ask
Do I have to change email provider?
No. You connect the one you already use: Gmail, Outlook or any server of your own over IMAP and SMTP.
Does it show all my personal email?
What comes in is what belongs to the business conversations. This is for the support mailbox, not your private email.
Can I send campaigns to my list?
Yes, to people who agreed to receive them. Every send carries its unsubscribe link and respects the exclusion list, which updates itself.