Free
$0 USD per user / month
To try meruma with real conversations.
- Up to 2 users
- 1 connected channel
- Unified inbox and contacts
- 1 kanban pipeline
- 1 published form
- Calendar
Pricing
Simple pricing, per user
Four plans in US dollars, per user per month. Start for free, upgrade when the team needs it, and price changes are never retroactive.
Start
$12 USD per user / month
For small teams that answer customers every day.
- Unlimited users
- Up to 3 channels
- Unlimited pipelines and forms
- Message templates
- Basic automations
- Email reminders
Pro
$25 USD per user / month
The full operation: phone, signatures, bots and campaigns.
- Everything in Start
- Unlimited channels
- Phone & SMS (credit-based)
- E-signatures
- AI bots (your OpenAI key)
- Full automations
- Email campaigns
- Pages and landings
Max
$45 USD per user / month
For larger operations that need more of everything.
- Everything in Pro
- Expanded volumes across the platform
- Custom domains on sites and forms
- Priority support
- Implementation guidance
Third-party usage, clear from the start
The plan covers the platform. What external providers charge is paid separately, visibly and with no surprises:
-
Phone and SMS run on credits you top up whenever you want; each call and each message draws from them at the published rate.
-
WhatsApp conversations are billed by Meta straight to your business, at their own per-country rates.
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AI bots use your own OpenAI key: you see the usage and you pay it, with nobody in between.
What each plan includes
The full table, so you can compare without opening four tabs.
| Free | Start | Pro | Max | |
|---|---|---|---|---|
| Team | ||||
| Users | Up to 2 | Unlimited | Unlimited | Unlimited |
| Roles and permissions | ||||
| Email invitations | ||||
| Channels | ||||
| Connected channels | 1 | Up to 3 | Unlimited | Unlimited |
| WhatsApp, Instagram and Messenger | ||||
| Email (Gmail, Microsoft, IMAP) | ||||
| Phone and SMS | ||||
| Message templates | ||||
| Daily work | ||||
| Unified inbox and contacts | ||||
| Kanban pipelines | 1 | Unlimited | Unlimited | Unlimited |
| Custom fields | ||||
| Calendar and reminders | ||||
| Notes and tags | ||||
| Capture and close | ||||
| Published forms | 1 | Unlimited | Unlimited | Unlimited |
| E-signatures | ||||
| Sites and pages | ||||
| Custom domain | ||||
| Automation and AI | ||||
| Automations | — | Basic | Full | Full |
| AI bots | ||||
| Email campaigns | ||||
| Support | ||||
| Help center | ||||
| Email support | ||||
| Priority support | ||||
| Onboarding assistance | ||||
Frequently asked questions
What counts as a user?
Each person on your team with access to the organization. Your customers and contacts never count — you can have thousands at no extra cost.
Can I change plans at any time?
Yes. Upgrade or downgrade whenever you want; changes prorate on the next cycle.
Do I need a card to start?
No. The Free plan asks for no card and never expires.
What if I run out of phone credits?
Outgoing calls and SMS pause until you top up. Incoming traffic and the rest of meruma keep working normally.